BEVERAGE CONSULTANCY

Driving Profitable Growth for Beverage Companies

Route-to-Market Strategy  •  Revenue Growth Management  •  Market Entry  •  Commercial Transformation

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ABOUT US

Commercial Expertise Built Through Execution

Diaspóra Brands is an independent commercial consultancy helping beverage companies achieve sustainable, profitable growth.

Drawing on senior international leadership experience across breweries, spirits and premium beverages, we work alongside executive teams to solve complex commercial challenges — from entering new markets to redesigning commercial organisations and improving revenue performance.

We combine strategic thinking with practical implementation.

Because successful commercial transformation is measured by results, not presentations.

Experience That Goes Beyond Consulting

Executive Experience

Former senior commercial leadership roles within major international beverage businesses. We have operated at the level we now advise.

Practical Delivery

Strategies built for implementation, not theoretical recommendations. Every engagement is designed to produce measurable commercial outcomes.

International Perspective

Deep understanding of developed and emerging European beverage markets, with particular expertise across Central & Eastern Europe.

THE FOUNDER

Tiarnán Ó hAimhirgín

Founder & Principal Consultant



Diaspóra Brands was founded by Tiarnán Ó hAimhirgín following more than two decades leading commercial organisations across Central and Eastern Europe.

Tiarnán combines board-level commercial leadership with practical implementation experience across breweries, spirits and premium beverages.

His career has spanned senior international roles within major beverage businesses, giving him direct experience of the commercial challenges that producers, importers and distributors face in competitive and emerging European markets.

Diaspóra Brands was established to bring that level of senior commercial expertise to businesses that need it most — without the overhead of a large consulting firm.

20+

Years

Senior Commercial Leadership

10+

Markets

Central & Eastern Europe

3

Categories

Beer, Spirits & Premium Beverages

WHAT WE DO

Seven Practice Areas

Each built on direct commercial leadership experience in the beverage industry.

Route-to-Market Strategy

Distributor models, channel strategy, territory design

Revenue Growth Management

Pricing, promotional effectiveness, mix optimisation

Distributor Selection & Due Diligence

Flagship capability across CEE markets

Market Entry Strategy

CEE specialist: Germany, Czechia, Slovakia Romania, Bulgaria, Moldova, Poland and more

Sales Force Effectiveness

Organisation design, KPIs, capability development

Trade Marketing Excellence

Perfect Store, activation, retail visibility

Commercial Transformation

Organisation redesign, operating models, strategic planning

INDUSTRIES SERVED

Across the Beverage Spectrum

From global breweries to independent craft producers, we work with businesses at every stage of commercial development.

Beer & Brewing

Spirits

Wine

RTDs & Cocktails

Non-Alcoholic Beverages

Premium Craft Brands

Importers

Distributors

Private Equity

HOW WE WORK

A Structured Approach to Commercial Change

Every engagement begins with understanding your business before recommending any course of action.

Discovery

Understanding your commercial context, market position and key challenges.

Diagnosis

Identifying the root causes of commercial underperformance and the highest-value opportunities.

Commercial Blueprint

Developing a clear, practical strategy with defined priorities and measurable outcomes.

Implementation Support

Working alongside your team to execute the plan — not just handing over a document.

Performance Review

Tracking progress against agreed commercial metrics and refining the approach as needed.

GEOGRAPHIC FOCUS

European Market Expertise

Supporting clients across Europe with particular expertise in Central & Eastern European markets.

Markets We Know

Western Europe

  • Ireland
  • Germany


Core Expertise

Central & Eastern Europe

  • Romania
  • Bulgaria
  • Moldova
  • Hungary
  • Czech Republic
  • Slovakia
  • Poland
  • Baltic States

Our Central & Eastern European expertise is built on direct commercial leadership experience — not desk research. We understand the commercial dynamics, distributor landscape and market structures that determine success in these markets.

GET IN TOUCH

Looking to Accelerate Commercial Growth?

Whether entering new markets, improving commercial performance or transforming your route to market, Diaspóra Brands provides practical expertise built on real commercial leadership experience.

We work with a select number of clients at any one time. If you are considering a commercial challenge that requires senior expertise, we would welcome an initial conversation.


Let's Have a Conversation

Whether you are entering a new market, improving commercial performance or transforming your route to market, we would welcome an initial confidential discussion.

There is no obligation — just a straightforward conversation about your commercial challenges.

📧 [email protected]

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Diaspóra Brands Ltd — Commercial Growth Consulting — Ireland

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